Foodservice dayparts are becoming increasingly fluid, with nearly half of operators reporting that guests now visit across multiple times of day rather than within fixed meal windows.[1]
Hybrid work schedules, busier lifestyles, and changing social habits are reshaping when and how Canadians dine out. For operators, this shift requires more intentional menus and formats that clearly deliver value, regardless of the occasion.
[1] Technomic Daypart Dynamics: Identifying Opportunities for Growth 2025
The Rise of the In-Between Occasion
Younger consumers are driving much of this change. Nearly half of Millennials and Gen Z visit a foodservice establishment weekly, often for short, purpose-driven occasions such as a quick stop between meetings or an affordable personal treat.[2] In fact, lunchtime visits to quick-service restaurants are up 7.6%, exceeding pre-pandemic levels, while solo dining reservations have increased 28% year over year.[3] These visits are less about full meals and more about accessible indulgence, something that feels personal without the price tag of a night out.
[2] Restaurants Canada Foodservice Facts Report 2025
[3] Restaurants Canada Foodservice Facts Report 2025
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Personalization That Pays Off
Personalization has become a critical growth and retention lever. Three in four operators say customization matters more to guests, and more than half are handling a higher volume of custom orders than last year.[4] Beverage-focused customization, through syrups, sauces, seasonal flavours, and build-your-own formats, allows operators to offer choice and perceived value while maintaining margin control, particularly as out-of-home coffee and beverage consumption continues to recover.
[4] Datassential Daily Habit Shifts 2025
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Value Isn’t One-Size-Fits-All
Value remains central to the decision to dine out, but it shows up differently depending on the occasion. For routine visits, loyalty programs and recurring offers play a significant role: 84% of Canadians say loyalty programs help them get more value, and 75% say these programs increase the likelihood of return visits.[5] Points, discounts, and bundled offers help justify everyday purchases and support consistent traffic.
For spontaneous visits, however, value is driven less by savings and more by craving.[6]Consumers are motivated by appealing flavours, signature drinks, and indulgent formats rather than promotions.
[5] Coffee Association of Canada June 2025 Report
[6] Technomic Ignite Consumer Insights February 2026
Trend essentials: Drink Recipes, Torani Syrups, Torani Sauces, Drink Toppings, Refreshers, Smoothies
