Coffee is Canada’s most consumed beverage, even outpacing tap water.[1] However, with shifting purchasing power and evolving trends, the market is transforming faster than ever.

As we enter a new year, the beverage industry is bubbling with innovation, shifting consumer habits, and creative twists on classic offerings. Let’s explore the key trends shaping the future of beverages in 2025.
[1] Canadian Coffee Drinking Trends 2024 Data Tracking
A Sweet Escape

In 2025, Canadians are turning to dining out as an accessible way to unwind and escape the pressures of daily life. Visits to foodservice destinations have increased by 10%, while socialization occasions are up by 5%, signaling a renewed appetite for shared experiences.[2]
Coffee continues to play a central role as both a comforting ritual and an affordable luxury. Establishments are seeing a rise in beverage-only occasions, reflecting the shift in consumer habits as they look to balance value with small indulgences. 70% of coffee drinkers report enjoying socializing with friends and family[3] over coffee, and one-third of consumers now choose to enjoy their coffee on-premises,[4] a significant increase compared to the past four years.
For foodservice operators, this presents a valuable opportunity to position coffee as a centerpiece for fostering connection, offering comfort, and delivering value to their guests.
Trend essentials: Canterbury’s Coffee Catalogue.
[2] Coffee Association of Canada. (2024, November).
[3] Coffee Association of Canada. (2024, November).
[4] Circana, Canada, CREST®, 12 ME Jul’24
Coffee for the Ages

Three main cohorts, Gen Z (19.6%), Millennials (21.6%), and Boomers (21.0%),[5] make up most of Canada’s population and hold significant spending power. The challenge for operators is that each group seeks distinct beverage experiences.
Gen Z is a key driver of dining, with social occasions strongly influencing visits to foodservice establishments. Millennials prioritize out-of-home coffee experiences, with over 55% of their coffee consumption occurring during daytime snack times.[6] In contrast, Boomers tend to enjoy coffee at home, with 60% consuming it exclusively before lunch.[7]
Given these varied preferences, operators must create menus that cater to each generation’s specific needs. Canterbury’s beverage experts can assist in curating a menu that appeals to all these audiences, offering a range of options that meet each generation’s distinct tastes and consumption patterns.
Trend essentials: Canterbury’s Coffee Catalogue, Canterbury’s Drink Recipes.
[5] Coffee Association of Canada. (2024, November). The Generational Inflection Point.
[6] Coffee Association of Canada. (2024, November). The Generational Inflection Point.
[7] Coffee Association of Canada November 2024 Conference: The Generational Inflection Point
Brewing Innovation

Innovation is the driving force behind competition in the beverage industry. Consumers now expect bold flavours and aesthetically pleasing drinks that create memorable experiences.
Creative offerings like ready-to-drink beverages, specialty blends, iced coffees, and nitro brews are gaining popularity, especially among Gen Z and Millennials, who crave unique, Instagram-worthy menu items.
Drinks like Salty Bacon and Caramel Hot Chocolate, Cinnamon Dolce Cold Brew, or a Amaretto Tiramisu Mocha don’t just satisfy taste buds, they elevate menus and differentiate your business from competitors.
With alcohol consumption declining, coffee has become a central social beverage, making a standout coffee menu more critical than ever.
Trend essentials: Canterbury’s Coffee Catalogue, Canterbury’s Drink Recipes, Torani Brown Sugar Cinnamon Syrup, Torani Vanilla Syrup, Fusuro Hot Chocolate Elixir, Torani Salted Caramel Syrup.
Cold Brews and Hot Trends

Coffee consumption remains robust, with 8 in 10 of Canadians enjoying a daily cup.[8] Notably, cold coffee beverages are experiencing a 10% annual growth rate,[9] driven significantly by Gen Z, nearly 50% of whom prefer cold coffee options. In contrast, fewer than 10% of Boomers are inclined to deviate from their traditional hot coffee preferences.[10]
The rising popularity of cold brews and iced coffees presents a valuable opportunity for operators to diversify their menus and attract younger demographics. Implementing this doesn’t have to be complex or costly. Canterbury’s beverage experts recommend introducing a cold brew concentrate to your offerings. This addition enables baristas to craft a variety of cold brew beverages efficiently, enhancing menu appeal without significant expense.
Trend essentials: Canterbury’s Coffee Catalogue, Canterbury’s Drink Recipes.
[8] Hung, Cheryl, Vieira, Mauricio, and Brugman, Chris. Coffee Association of Canada November 2024 Conference Data Panel Session. Coffee Association of Canada, November 2024
[9] Circana, Canada, CREST®, 12 ME Jul’24
[10] Coffee Association of Canada. (2024, November).
More Than a Buzz

Today’s consumers crave more than just premium, authentic coffee experiences, they’re actively seeking options that align with their values, including sustainability and health-consciousness. Over half of coffee drinkers report being more likely to purchase coffee that is sustainably grown,[11] with many willing to pay a premium for ethically sourced products.[12]
For foodservice operators, emphasizing sustainability isn’t just good for the planet, it’s also good for business. Showcasing the origin, quality, and eco-friendly practices behind your coffee offerings can enhance customer loyalty, differentiate your brand, and boost profitability. By making sustainability a priority, operators can meet customer expectations while creating a positive impact on the environment and farming communities.
Trend essentials: Canterbury’s Coffee Catalogue, 10 Things you Didn’t Know About Fairtrade Coffee, A Guide to Organic Coffee.
[11] Coffee Association of Canada. (2024, November).
[12] Coffee Association of Canada. (2023, June).
Convenience and Loyalty

Nearly half of Canadians buy beverages from a restaurant each week. For coffee drinkers, their visits are primarily driven by brand loyalty, convenience, and established routines.[13]
Although this behaviour isn’t a new trend, it highlights the importance of operators offering compelling and diverse menus. A well-rounded menu not only meets customer expectations but also sparks curiosity and encourages repeat visits, fostering loyalty.
Additionally, operational factors like opening hours play a crucial role. While morning coffee remains popular, the demand for evening coffee has surged, tripling in the past year[14] as consumers increasingly seek out foodservice venues to relax and indulge after a busy day.
Trend essentials: Canterbury’s Coffee Catalogue, Canterbury’s Drink Recipes.
[13] Restaurants Canada and Statistics Canada Foodservice Facts 2024
[14] Circana, Canada, CREST®, 12 ME Jul’24
The beverage market in 2025 will be shaped by shifting consumer preferences, generational influences, and a rising focus on sustainability and innovation. Operators who anticipate these trends can create standout experiences that drive guest loyalty.
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