From Mainstream to Menu Staple

Matcha has transitioned from a niche offering to a mainstream menu staple, driven by social media momentum, including brewing tutorials, product reviews, recipes, and hashtags like “MatchaTok” generating tens of millions of views.

A glass of iced milk sits on a wooden tray while green matcha is being poured into it from a small container above.

Forecasted to grow nationally by 7% and reach a $700 million market value in Canada by 2035, matcha’s rise is more than hype. Its balanced caffeine profile and high antioxidant content make it a preferred choice among Millennials and Gen Z consumers seeking functional, health-forward beverages.

For operators, matcha offers strong profit potential thanks to its versatility. It works across lattes, frappes, and baked goods, and pairs naturally with familiar café flavours like vanilla, chocolate, and caramel, as well as fruit-forward options such as strawberry, coconut, and lavender.

To help cafés meet demand, Canterbury offers three distinct matcha options tailored to different needs:

1. Dr. Smoothie Café Essentials Matcha Green Tea Latte

A smooth vanilla-matcha blend that already includes sugar and milk, making it simple for operators to prepare. Just blend over ice and serve for a quick, consistent solution that doesn’t sacrifice taste.

2. Tea-Squared Barista Blend Matcha

Designed with baristas in mind, this premium grade matcha has a touch of sweetness for easy preparation. Mix with your milk of choice and serve hot or cold for a versatile addition to your café’s menu.

3. Tea-Squared Culinary Matcha

For those who appreciate matcha in its purest form, this unsweetened, culinary-grade option delivers a bright, lively cup. It’s also an excellent ingredient for baking or cooking, giving cafés room to experiment with new offerings.

Canterbury’s beverage experts believe matcha isn’t just a specialty add-on. Matcha can be a foundational menu item that drives both creativity and customer loyalty.

Contact Canterbury’s team and let their beverage experts help your café build matcha into your program with ease and confidence.

Trend essentials: Dr. Smoothie Café Essentials Matcha Green Tea Latte, Tea Squared Culinary Matcha, Tea Squared Barista Blend Matcha and Torani Syrups and Sauces

For more Fall beverage trends, explore Canterbury’s five-part series.

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