Hot Summer Trends to Keep Your Customers Cool 

Limited time offers are a strategy in the foodservice industry to create excitement, drive sales, and attract more customers. 

Canterbury’s beverage experts have identified the top summer beverage trends to beat the heat and innovate your business’s menu.

1. Fruity & Flavourful

Nearly one-third of consumers visit cafes in search of a delightful treat[1], and that’s exactly what pomegranate offers. Pomegranate has rapidly become a favourite in quick-serve restaurants, ranking among the top 20 fastest-growing flavours last year.[2] Pomegranate transforms any beverage it touches, whether it’s refreshers, lemonades, or frappes, its vibrant ruby red juice and sweet-tart flavour stands out in specialty beverages. 

Trend essentials: Torani Pomegranate Syrup, Pomegranate Recipes.

[1] Canadian Coffee Drinking Trends December 2023 Report
[2] Technomic Ignite Menu national food trends data – Q2 2023  

2. Keeping it Chill

Weather significantly influences Canadians’ coffee preferences. In the warmer months, many coffee drinkers turn to cold brew and iced coffee over traditional hot coffee.[3] Cold brew is a refreshing and versatile beverage that has been gaining popularity with consumers across cafes and restaurants. In fact, cold brew placed sixth amongst the fastest growing beverages, boasting an impressive 29% year-over-year growth rate.[4]

Cold brew is made by steeping coffee grounds in cool or room temperature water for an extended period (typically 12-24 hours). Compared to hot brewed coffee, cold brew offers a less acidic flavour profile and sweeter taste. The cooler brewing temperature doesn’t extract as many coffee oils and acids responsible for the bitterness and acidity often associated with hot brewed coffee. The result is a concentrated base that can be diluted with water or milk and served hot or cold to suit individual preferences.

Trend essentials: Acacia Tree Cold BrewCold Brew RecipesA Beginners Guide to Cold Brew.

[3] Canadian Coffee Drinking Trends 2023 Data Tracking Report
[4] Technomic 2022 Beverage Consumer Trend Report

3. Matcha More Fun

Transition into summer by expanding your menu to include beverages that go beyond coffee. Matcha, with its earthy flavour and bright green hue, offers a refreshing coffee alternative that perfectly complements the summer season. Whether crafted into iced lattes, frappes, or even desserts, matcha provides a delightful and energizing beverage that your customers will love.

Trend essentials: Dr. Smoothie Matcha Green Tea LatteMatcha Recipes.

4. Add Ons and Extras 

Customizable beverages have the potential to increase value for both customers and operators. According to Technomic, 41% of consumers aged 18-34 express a desire to see more innovative customizations in foodservice establishments.[5] Furthermore, 43% seek new and unique flavours.[6]

Shelf-stable syrups and sauces present a fantastic opportunity for operators to cater to this demographic while boosting cheque averages. By stocking a variety of flavours, your cafe can offer a wide array of creative and exciting beverages for your guests, all of which are functionally the same to prepare.

Trend essentials: Torani SyrupsTorani Sauces.

[5] Technomic 2022 Beverage Consumer Trend Report
[6] Technomic 2022 Beverage Consumer Trend Report

5. Summertime Classics 

On a sunny, hot day, few beverages rival the refreshing taste of lemonade. Thinking back to nostalgic memories of childhood lemonade stands, many can reminisce about the simple joy of selling or enjoying a glass of lemonade during the summer months.

However, beyond its nostalgic charm, lemonade remains a beloved and widely consumed beverage, earning its place as arguably one of the most famous drinks. Lemonade boasts one of the highest occurrences on menus, experiencing a remarkable 24% year-over-year growth.[7] This flavour is extremely versatile too. Operators can use it as a base and simply add a pump or two of any syrup to create a range of refreshing beverages.

Trend essentials: Dr. Smoothie Lemon RefresherLemonade Recipes.

[7] Technomic 2022 Beverage Consumer Trend Report

6. A Sweet Escape

Many Canadian coffee drinkers have a misconception that cold coffee beverages are high in sugar and calories.[8] Your café can address this by offering coffee beverages that are made with sugar-free syrups, allowing customers to still enjoy the full flavour of their favourite drinks without any of the added sugar.

For customers looking beyond coffee, Dr. Smoothie Refreshers offer a delicious and healthy alternative. These carefully crafted drinks contain no artificial colours or preservatives and are sweetened with a blend of cane sugar and stevia. Enjoy this shelf-stable concentrate on its own or used as a base for your beverage creations.

Trend essentials: Dr. Smoothie RefreshersTorani Sugar-Free Syrups.

[8] Canadian Coffee Drinking Trends 2023 Data Tracking Report

We are constantly seeking new and innovative beverage options. If there’s a product you’ve come across and would like to see us offer, please reach out to our customer service team.