Canadians spent 124 billion at foodservice establishments from coast to coast in the past year.[1]
The Canadian foodservice and hospitality industry is at a pivotal moment. Operators have spent years adapting to uncertainty and evolving consumer expectations, and now growth opportunities are starting to emerge. Over the next five years, foodservice sales are forecasted to grow $115 billion.[2] For foodservice operators, this represents both a sign of resilience and a clear signal that staying ahead of market shifts is more important than ever.
[1] Restaurants Canada Foodservice Facts 2025
[2] Restaurants Canada Foodservice Facts 2024
Comfort by the Cup
Half of Millennials ages 30-41 make purchases from foodservice establishments once a week or more, with Gen X and Gen Z close behind.[3] Yet, affordability remains a defining concern. Canadians are spending less per visit, searching for value, and seeking meaningful experiences when they do choose to spend.
Nearly half now look for daily specials more than ever,[4] reflecting a heightened appetite for limited time offers, feature menus, and specialty items.
In this environment, operators who can deliver accessible indulgence, moments that feel special without a premium price tag, are well-positioned to build loyalty. A balanced menu with options spanning price points and taste preferences supports repeat visits and long-term customer relationships.
Signature beverages like a Macadamia Matcha Latte, Pistachio White Chocolate Mocha, or a Pumpkin Chai Cold Brew are appealing examples: they sound irresistible to customers while requiring only a few ingredients for operators to stock, making them both memorable and operationally simple.
[3] Restaurants Canada Foodservice Facts 2024
[4] Angus Reid Survey June 2024
Trend essentials: Canterbury’s More than Coffee Catalogue, Drink Recipes
Pouring Profits
With foodservice visits projected to grow, giving customers control over their orders is important. Choice drives perceived value because it lets consumers tailor their experience to their preferences.[5] For operators, this means offering customization, whether it’s a preferred milk, an alternative option, or a shot of chocolate, a splash of vanilla, or a drizzle of caramel.
Providing these options not only meets evolving tastes but also encourages repeat visits. By understanding what motivates their audience, operators can stay competitive, drive traffic, and deliver experiences that truly resonate.
[5] Coffee Association of Canada June 2025
Trend essentials: Canterbury’s More than Coffee Catalogue, Torani Sauces
