The beverage landscape is shifting fast, and operators who adapt are seeing the rewards.
Energy drinks aren’t just trending; they’re transforming how guests think about beverages. From personalization to profitability, here’s why adding an energy option is becoming a must‑have for operators.
1. Personalization Equals Profit
Personalization is no longer optional. Three in four operators report more custom orders than last year,[1] as guests look for beverages that match their lifestyle, mood or functional needs.
In fact, drinks add-ons have increased by 30%[2] showing that guests are actively seeking ways to enhance their beverages with flavour, function or an added boost of energy. For operators, these small customizations translate directly into higher check averages and a better guest experience.
[1] Datassential, Personalization & Customization 2025
[2] Technomic Insights February 2026
Pictured: Canterbury’s recipe for Blue Raspberry Energy Drink
2. Energy Beverages Are On The Rise
At the same time, energy beverages are rapidly gaining traction nationwide. More than 1.5 million Canadians consume an energy drink on any given day[3] and in convenience stores, this category is now the fastest growing segment of non-alcoholic beverages, with sales doubling year over year.[4]
Students, athletes, shift workers, and busy professionals all rely on energy drinks for convenience, performance, and a functional lift. For operators, this represents a high‑margin, low‑labour opportunity that aligns with current consumer behaviour.
[3] Coffee Association of Canada December 2025
[4] Technomic Insights February 2026
Pictured: Canterbury’s recipe for Sugar Free Raspberry Energy Drink
3. A Simple Way To Capture The Trend
To help operators capture this growing trend, Canterbury’s beverage experts recommend Upouria Energy Drink Concentrate. Made with caffeine and guarana extract, it provides a full serving of energy in a single pump, with no added sugar or calories.
It integrates seamlessly into existing beverage offerings: one pump can be added to a 16–20 oz iced tea, lemonade, cold brew, hot specialty coffee, or a frozen drink to deliver a functional boost.
No special equipment is required, preparation is fast, and the format is labour‑friendly, making it an easy addition to any menu.